Keep the Heights local.
While the Political Action Committee known as Houston Heights Beverage Coalition is led by a Heights resident and does have some support from other residents within the dry area, it is not a community initiative. The political strategists behind the petition to have this local option election, Texas Petition Strategies, specializes in precisely these sorts of ballot initiatives. For them, this is just another job.
When wet-dry boundaries begin to evaporate, larger operators begin to dominate, as shown in other parts of the state. Even though it may seem like an insignificant political relic, the dry area constitutes an important barrier to entry to large retailers looking to apply their one-size-fits-all model. By default, this encourages local business ownership.